Whitebox is an ecommerce automation platform that allows brands to sell online easily. Their clients include Starbucks, Goodyear, Kitchenaid and tons of other great online retailers.
“Ecommerce automation” is a difficult process to understand – we helped them explain it in a simple and interesting way. Their initial marketing strategy centered around tradeshows, marketing themselves to larger brands. We created campaigns centered around each tradeshow, which included videos, landing pages, and collateral. (Fun fact: Whitebox was also our first client.)