The FREE Group
Founded by two former Goldman Sachs employees, FREE (Finance Requires Effective Education) is a financial education 501(c)(3) non-profit. With a mantra of “Education. Counseling. Implementation,” they serve students ranging from seventh-graders to formerly incarcerated and houseless adults.
The FREE Group had two main goals for us: (1) Directly and effectively market to schools and school administrators, and (2) Directly and effectively market to the general public. We took a deep dive into the FREE universe, learning about their mission, their core audience, and their existing partnerships. After a thorough review, we helped them develop marketing material to support their aggressive expansion goals.