Client

Northrop Realty

Northrop Realty is no stranger to emotionally gracing the airwaves. Following up on the success of last years Blue Box, we observe the memories that go into forming a home.

Project Goals

Creating Seamless Continuity

Rooms is shot as a series of well-crafted edits to form a seamless long take. We wanted to portray the home as a stationary entity through time while its inhabitants were growing and developing within it.

Showing the Process

For the creation of Rooms, we created a behind scenes documentary that observes our creative process. We wanted to give viewers an idea of what goes into creating a commercial on this level.

Building a Tone

We went into rooms thinking about the nostalgia that is brought upon one when re-entering a significant building, or in this case, a childhood home. Each room has its distinct recollection, and every memory is a part of the house.