Northrop Realty is no stranger to emotionally gracing the airwaves. Following up on the success of last years Blue Box, we observe the memories that go into forming a home.
Creating Seamless Continuity
Rooms is shot as a series of well-crafted edits to form a seamless long take. We wanted to portray the home as a stationary entity through time while its inhabitants were growing and developing within it.
Showing the Process
For the creation of Rooms, we created a behind scenes documentary that observes our creative process. We wanted to give viewers an idea of what goes into creating a commercial on this level.
Building a Tone
We went into rooms thinking about the nostalgia that is brought upon one when re-entering a significant building, or in this case, a childhood home. Each room has its distinct recollection, and every memory is a part of the house.