Founded over 25 years ago, DuClaw is an independent Baltimore-area brewery. Their brewing philosophy is “Craft Be Cherished. Rules Be Damned.”
Highlighting Brewing History
DuClaw wanted a sales tool that highlighted their brewing history. We helped them celebrate 25 years of business by creating a DuClaw museum. Located in their brewery, the museum highlighted classic DuClaw items: their first 22-ounce bottle (empty because somebody drank it); a GABF medal (represented by the founder’s son’s soccer trophy, because they lost theirs); and the official DuClaw rule book (which is actually an empty spot on a table. Get it?) After assembling the museum, we filmed a video for DuClaw’s marketing.