Dorchester County

The Dorchester County Board of Tourism is all about sharing the best that Dorchester has to offer, whether it be historical sites, cultural experiences, or bird-watching.This project came through a partnership with Choptank Communications.

Project Goals

To Be Fresh

To use a limited budget as effectively as possible to create the “non-tourism commercial” commercial. The client and us both wanted to stay clear of the common stock footage feel of most tourism ads.

To Launch a Contest

Dorchester County Board of Tourism launched the “How Do You Dorchester?” campaign using this video to kick-off the effort. The contest seeks to get the local community to share what they love best about the county.

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