FilterBuy is an online marketplace for a variety of air filters. We partnered to make their most popular in-home brand more visible to younger homeowners.

Project Goals

Humorous Parental Wisdom

Dads have an odd fascination with thermostats and, from our research, air filters. Our concept was the air filter would be a lost conversation — a piece of valuable information that a father forgot to tell his son. Then, the idea evolved into the air filter itself. Combine the two, and you have a dad talking inside a furnace.

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