The Northrop Team is no stranger to emotionally gracing the airwaves. We found a fresh approach in a three-act story structure.
Simplify the Message
The message took a fresh approach in a simple three-act story structure revolving around a Blue Box and utilizing no dialog. We wanted to push the idea that the actions of the couple were louder than their words.
Emotion as Memory
Blue Box functions as a series of memories that forms a timeline. We took the warm feeling of reliving memories and materialized it. Blue Box could work as any three moments that define your life.
Keeping it Real
The locations used in Blue Box needed to feel as real as the memories. We shot in real neighborhoods, apartments, and a national park.