Beta City is an annual event put on by Betamore: a co-working, education, and community resource in Baltimore. As a sponsor of Beta City 2018, we contributed the design for the event’s signage, wayfinding, and map.
We contributed the design for the event in the form of a foldable pocket map & schedule, and various signage to help attendees find areas of interest. The work itself comes from Betamore’s, clean yet inviting vision for co-working and education. We applied this vision keeping with uniformity that was true to Betamore.
Clarity & Consistency
Betamore’s branding has evolved. Currently, their branding utilizes a consistent, simple identity with white space, emphasis on typography, and secondary color uses of green and blue. We believe it was best to push this vision to their annual celebration.