Client
Baltimore Development Corporation
The Baltimore Development Corporation is the economic development agency for the City of Baltimore. We took their mission––to retain and expand existing businesses through the support of cultural resources––and developed a series of videos to show that Baltimore is open for business.
Project Goals
Humanizing Growth
Baltimore thrives because of the people that make it possible. While brands and corporations often outshine specific individuals, it is essential that we highlight the people behind the brands that are building up the city.
Selling Baltimore
To some, Baltimore’s reputation is lackluster. However, there is more to Charm City than crime. By having the Mayor of Baltimore narrate and guide the video, we see that Baltimore thrives through its people, who are slowly transforming the landscape through a booming tech startup scene, flourishing art districts, and increased community engagement.
